About Us

Urban Era Customs

The Genesis of Freedom Label

Where Fashion Meets Fine Art

This is the story of Freedom Green, a South Bend native, and the creation of **Urban Era Customs**—a brand born from personal passion and a **Dare to be different** spirit.

From South Bend Roots to Streetwear Dreams

My journey begins in South Bend, Indiana, where I was born and raised. Growing up, I developed an intense love for fashion, clothes, and art. While my teenage dream of becoming a runway model didn't materialize, my passion for dressing well and expressing myself creatively intensified. I channeled this energy into drawing, sketching designs, and cultivating a love for wearable self-expression.

After getting married and raising three beautiful children, I sought a way to merge my artistic drive with my life as a mother. In 2018, I decided to build something entirely my own. I combined the two things I loved most—**fashion and art**—and launched **Urban Era Customs**.

Design sketch or custom clothing image

Our Brand Ethos

FREEDOM LABEL CLOTHING

"Dare to be different."

**Freedom Label Clothing** is a streetwear brand dedicated to creating truly unique, custom-made apparel. We transform ordinary fabrics into wearable fashionable art, featuring eye-catching prints, original art, and bold designs. Our pieces are meant to be an extension of the wearer's individuality, encouraging everyone to express themselves fully, regardless of external opinions. We are proud to create, stitch, print, and sell this vision to the world, right here from South Bend.

The Foundation We Stand On

Our Core Principles

Individuality First

We believe fashion is self-dialogue. Every piece encourages you to embrace your unique identity and stand out.

Wearable Artistry

We combine high fashion concepts with custom prints and designs, ensuring every item is a unique canvas.

Quality Craftsmanship

From the initial design to the final stitch, we ensure durability and excellence, collaborating with trusted manufacturers.

South Bend Pride

Founded, operated, and inspired by the community of South Bend, Indiana, we carry our roots in every design.

The Visionary

Meet Freedom Green

Profile photo of Freedom Green, Founder

Freedom Green

Founder, CEO & Lead Designer of Urban Era Customs

"The vision for Freedom Label Clothing is simple: give people the canvas to truly be themselves. My grandmother's teachings and my journey as a mother taught me resilience. That same spirit fuels this brand. We’re not just selling clothes; we’re selling confidence and the freedom to express the art within. We look forward to seeing our South Bend brand spread its wings across all platforms and to the entire world."

Explore the Freedom Label Collection

© 2025 Urban Era Customs, featuring Freedom Label Clothing. All rights reserved.

Based in South Bend, Indiana.